Jürgen P. Hoffmann works as a freelance business and travel journalist in Hamburg. The graduate economist works for daily and weekly publications such as Die Welt, Frankfurter Allgemeine Zeitung, Handelsblatt, Süddeutsche Zeitung, Wirtschaftswoche and others. The main topics of the "Redaktionsbüro Hoffmann" ("www.redhoffmann.de") are finance, career, real estate, energy, medium-sized businesses and travel. Among the books Jürgen P. Hoffmann has published are "Oil - from the first to the last drop" and "The great economic thinkers". He co-authored "How to Convince People: Communication for Executives" and "The Person Behind the Product".